Jägermeister invited their community to celebrate a new bottle design and the 56 herbs that make up their cult drink. The party’s location which was secret until the last minute took place at one of Vienna’s beautiful historic event venues.
At the entrance, every guest received a fashionable black leather NFC wristband with an iconic embossed logo hashtag (#jagdhütte56). The NFC wristband contained digital vouchers for food and drinks which have been allocated to the visitors’ personalised account before the event.
The Wristbanditz Event Cloud handled guest check-ins and digital voucher payment for food and drinks at the dedicated bars and food trucks. By a simple swipe, the party crowd could exchange their digital currency for delicious food and drinks. To round off the entertainment concept, an NFC Photo Booth printed images taken on that night and also sent an email directly to the email box of the photo takers.