Ultrasound Women's Health
As a leading global medical technology and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services.
Once a year, the Voluson Ultrasound Women’s Health division showcases their newest devices and innovations framed by the tagline A Healthier Future for Women at the global summit in Obstetrics and Gynecology.
NFC wristbands with exactly this inspiring statement were used as a tool to register guests at the Voluson Club Lounge. Equipped with this powerful but charming tech gadget visitors were able to speak to experts in the lounge and express their interest in either of the exhibited devices simply via tapping their wristbands at the dedicated kiosks.
From an organizer’s perspective this is an excellent showcase of data collection at a conference with the user experience in mind. The seamless integration into GE HealthCare’s live CRM system recorded marketing and sales qualified leads while at the same time sending off an interested audience with a keepsake featuring the brand’s most important message.