IP Österreich | Jungle Camp

Scope: NFC wristbands, digital check-in and live game scoring
Category: Entertaiment
Location: Colloseum XXI, Vienna
Year: 2016

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About

Operating at the forefront of the media industry, IP Österreich excels in offering comprehensive advertising solutions in the realms of TV, radio, and digital media. Reality shows are their jam, so they created a jungle-themed party and surprised their guests with fun challenges.

IP Österreich’s extensive portfolio boasts some of Austria’s most popular TV channels—such as RTL, RTL II, Super RTL, RTLplus, VOX, Sky, NITRO, n-tv, and R9—as well as radio stations and online platforms, effectively reaching both broad and targeted audiences.

At the core of their operations is a commitment to delivering exceptional value to their clients. The company prides itself on fostering strong relationships with its clients, working closely with them to understand their goals and challenges, and providing tailored solutions that maximize their return on investment.

With a mission to bridge brands and consumers through powerful media campaigns, IP Österreich has cultivated a robust network of media partners, advertisers, and content creators. Once in a while, they share their love for bold entertainment formats and celebrate the success with their community.

Let’s C.A.M.P > Celebrate A Mega Party

Inspired by the popular TV show “I’m a Celebrity… Get Me Out of Here!”, this event featured ultra-creative decorations that mirrored the adventurous spirit of the show, creating an engaging and fun-filled atmosphere.

The entire 1500m2 event location was converted into a jungle with thousands of real plants, waterfalls, a suspension bridge, a raised stand and jungle-inspired audio effects to round off the real jungle feeling.

Whereas the concept of the reality TV show required people live in the jungle and take part in a number of unpleasant tests, IP Österreich’s event guests were invited to participate in some fun challenges like running through a waterfall, fishing for hidden treasures or eating unidentifiable (but surely unharmful and delicious) food.

Each of these gaming stations presented the opportunity to collect points which were recorded via NFC wristbands and added up to a total high score. This system presented a very fun and easy way to collect points and participants strived to win the competition. The wristbands functioned as digital assistants as well as lucky charms.

Our Approach

Go With The Jungle Flow

All Eyes On The Check-In

Every big event night starts with the arrival and registration of guests. This can be a daunting task unless you have smart and efficient tools to handle this responsibility. Our concept enables an efficient check-in of event guests with the help of event software while at the same time personalizing each wristband for later digital gaming activities.

Entertainment Extravaganza

Guests discovered gaming stations throughout the venue, where active participation was rewarded and digitally recorded via the NFC wristbands. The highlight was the crowning of the jungle king, who impressively ran under a waterfall 70 times, earning recognition and an award at the end of the night for his enthusiastic efforts.

Lucky Charm Attitude

Who doesn’t love an event talisman, especially if makes your brand experience come alive through colour, texture and design. Our wristbands are an elegant centre stage for a carefully selected message that speaks directly with your audience. They are a cheerful companion for the evening and have the power to connect your customers and transform them into fans.

Conclusion

IP Österreich’s dedication to excellence and community engagement shone brightly at this spectacular event. The innovative and informal use of NFC wristbands created a seamless blend of technology and personal connection, setting new standards for event sophistication and guest enjoyment.

Credits

Creative AgencyFuchs und Freude
Image Credits: Philipp Lipiarski / Good Life Crew