IP Österreich | Jungle Camp
Scope: Digital guest check-in and live game scoring board
Message on Wristbands: Let’s C.A.M.P.
Category: Manage Guests, Innovate with NFC
Technology Highlight: Gamification via NFC Wristbands
Location: Colloseum XXI, Vienna
About
Operating at the forefront of the media industry, IP Österreich excels in offering comprehensive advertising solutions in the realms of TV, radio, and digital media. Reality shows are their jam, so they created a jungle-themed party and surprised their guests with fun challenges.
IP Österreich’s extensive portfolio boasts some of Austria’s most popular TV channels—such as RTL, RTL II, Super RTL, RTLplus, VOX, Sky, NITRO, n-tv, and R9—as well as radio stations and online platforms, effectively reaching both broad and targeted audiences.
At the core of their operations is a commitment to delivering exceptional value to their clients. This is achieved through strategic media planning, creative campaign execution, and continuous performance monitoring. The company prides itself on fostering strong relationships with its clients.
Let’s C.A.M.P > Celebrate A Mega Party
Inspired by the popular TV show “I’m a Celebrity… Get Me Out of Here!”, this event featured creative decorations that mirrored the adventurous spirit of the show, creating an engaging and fun-filled atmosphere. The entire event location was converted into a jungle with thousands of real plants, waterfalls and a suspension bridge.
Whereas the concept of the reality TV show required people live in the jungle take part in a number of unpleasant tests, IP Österreich’s event guests were invited to participate in some fun challenges like running through a waterfall, fishing for hidden treasures or eating unidentifiable (but surely unharmful and delicious) food.
Each of these stations presented the opportunity to collect points which was recorded via NFC wristbands and added up to a total score. This presented a very fun and easy way to collect points and participants strived to win the competition. The wristbands functioned as digital assistants as well as lucky charms.
Our Approach
Go with the jungle flow
All eyes on the check-In
Every big event night starts with the arrival and registration of guests. This can be a daunting task unless you have smart and efficient tools to handle this responsibility. Our concept enables an efficient check-in of event guests with the help of event software while at the same time personalizing each wristband for later digital gaming activities.
Entertainment extravaganza
Guests discovered gaming stations throughout the venue, where active participation was rewarded and digitally recorded via the NFC wristbands. The highlight was the crowning of the jungle king, who impressively ran under a waterfall 70 times, earning recognition and an award at the end of the night for his enthusiastic efforts.
Lucky charm attitude
Who doesn’t love an event talisman, especially if makes your brand experience come alive through colour, texture and design. Our Satin Wristbands are an elegant centre stage for a carefully selected message that speaks directly with your audience. They are a cheerful companion for the evening and have the power to connect your customers and transform them into fans.
Conclusion
IP Österreich’s dedication to excellence and community engagement shone brightly at this spectacular event. The innovative and informal use of NFC wristbands created a seamless blend of technology and personal connection, setting new standards for event sophistication and guest enjoyment.
Credits
Creative Agency: Fuchs und Freude
Image Credits: Philipp Lipiarski / Good Life Crew