MuseumsQuartier Wien | MQ Point
Scope: Wristbands with inspiring messages for retail at the museum shop
Message on Wristbands: Make Beautiful Choices, What Are You Waiting For
Category: Inspire Customers
Highlight: Showcasing the story of collaboration and creation of the products
Locations: Vienna and Online
About
Nestled within the historic confines of the former imperial court stables, the MuseumsQuartier (MQ) is one of the largest cultural quarters in the world. It stands as a testament to Vienna’s rich cultural heritage and its commitment to contemporary innovation.
The MuseumsQuartier is celebrated not only for its museums but also for its vibrant cultural events and installations. Visitors can enjoy outdoor cinemas, fashion weeks, art fairs, and unique events with light projections and open-air bars. The MQ Libelle, a rooftop venue with stunning views and art installations, adds to the area’s charm, making it a must-visit destination for both locals and tourists.
Serving as a unique museum shop, the MQ Point blends fine art objects with playful tchatchkis. It offers a variety of imaginative handcrafted pieces and is not only a great source for souvenirs but also for unconventional gifts and creative knickknack.
Wear The Message You Want To Manifest
The retail store MQ Point stands out from typical museum shops highlighting the work of local designers. As a concept store it collaborates with local craftspeople, showcasing their creations and supporting them with an international platform.
While our premium vegan leather Wristbands are produced in Germany, the finishing touches are added by the the local non-profit organization Nachbarinnen in Wien. The association supports the integration of women with migrational backgrounds.
Final assembly of our premium Wristbands such as attaching metal parts, quality control and packaging are performed by the passionate all-female Nachbarinnen team in Vienna. These steps are an important part of the production process and are without a doubt reflected in the personality of the products.
Supporting initiatives like the above, the MQ was instantly excited about the idea of creating a premium vegan leather Wristband collection for the shop. We picked our favourite motivational messages from the archives and combined them with optimistic colours, knowing this to be an undefeated recipe for spreading good vibes.
Our Approach
Made in Vienna, infused with love
Make Beautiful Choices
The ancient Stoics differentiated between what we can control—our thoughts, actions, and attitudes—and what lies beyond our control. They emphasized focusing on what we can influence. We believe this is a fantastic way to wrap an inspiring message around your wrist.
Co-creation rocks
It’s a special affair when you share the same vision for a project with your supplier and your customer. We had a great time bringing our plans to life and making sure that our favourite messages matched the unique vibes of the MQ Point.
What Are You Waiting For?
Sometimes all you need is a gentle nudge, a reassuring reminder that you can trust your instincts. That it’s ok to start process without being so sure of the outcome. Whenever you are in this situation snap the wristband on and be prepared for magical things to happen.
Conclusion
Integrating Vienna’s storied past with a vibrant contemporary pulse, the MuseumsQuartier is a beacon of artistic expression and innovation. Our collaboration illustrates the commitment and dedication to supporting local craftsmanship and celebrating beauty and creativity in every form.
