MuseumsQuartier Wien | MQ Point

Scope: Wristbands with inspiring messages available at the museum shop
The Inspiring Messages: Make Beautiful Choices, What Are You Waiting For
Locations: Vienna and Online
Year: 2023


Nestled within the historic confines of the former imperial court stables the MuseumsQuartier (MQ) is one of the largest cultural quarters in the world and represents a remarkable cultural zone in the heart of Vienna. Its unique shop blends fine art with whimsical trinkets and playful decorative objects.

The MuseumsQuartier Wien space houses over 60 cultural institutions, including renowned museums like the Leopold Museum, which boasts the world’s largest collection of works by Egon Schiele, and the Museum of Modern Art (MUMOK), featuring avant-garde and modern art exhibits. 

The MuseumsQuartier is celebrated not only for its museums but also for its vibrant cultural events and installations. Visitors can enjoy outdoor cinemas, fashion weeks, art fairs, and unique events with light projections and open-air bars. 

Last but not least, the MQ Point serves as a unique museum shop where fine arts blend with playful tchatchkis and mingles with fun decorative objects. With its eclectic mix of imaginative knickknacks and handcrafted pieces, it was the perfect shop for a special retail edition of wristbands featuring inspiring messages.

Wear The Message You Want To Manifest

 The MQ Point stands out from typical museum shops with its stylish designs and unconventional gifts. The store highlights designers and works with local craftspeople showcasing and selling their creations at reasonable prices.

Our products are co-created with the local non-profit organization Nachbarinnen in Wien. They lovingly and enthusiastically assemble each item, adding the perfect finishing touches. This NGO plays a crucial role in integrating women with migrational backgrounds, providing them with valuable skills and opportunities for personal and professional growth.

In support of initiatives like these, MQ Wien enthusiastically embraced the idea of creating an exclusive wristband collection for retail. We prepared the product with a simple yet elegant packaging folder, making it an ideal gift for yourself or a cherished friend.

Our Approach

Made in Vienna, Infused with Love

Make Beautiful Choices

The ancient Stoics differentiated between what we can control—our thoughts, actions, and attitudes—and what lies beyond our control. They emphasized focusing on what we can influence. We believe this is a fantastic way to wrap an inspiring message around your wrist.

Co-Creation Rocks

It’s a special affair when you share the same vision for a project with your supplier and your customers. We had a great time bringing our plans to life and making sure that our favourite messages matched the unique vibes of the MQ Point.

What Are You Waiting For?

Sometimes all you need is a gentle nudge, a reassuring reminder that you can begin now and trust your instincts. Whenever you are in this situation snap the wristband on and be prepared for magical things to happen.


Integrating Vienna’s storied past with a vibrant contemporary pulse, the MuseumsQuartier is a beacon of artistic expression and innovation. Our collaboration illustrates the commitment and dedication to supporting local craftsmanship and celebrating beauty and creativity in every form.

Image Credits

Raphael Daum for MQ, Paul Bauer for MQ, Marko Zlousic