IP Österreich | Less Is More Summer Party
Scope: Digital guest check-in with NFC Wristbands and live game scoring board
Message on Wristbands: Less is More
Category: Manage Guests, Innovate with NFC
Location: Colloseum XXI, Vienna
About
A market leader in the media sales industry, IP Österreich is renowned for its exceptional customer service and top-tier advertising solutions. Their events are celebrated gatherings where the industry’s key players rub shoulders, recognizing and celebrating the company’s achievements.
IP Österreich excels in marketing and distributing advertising space across multiple media channels. As a leading entity in the media industry, the company operates in television, radio, and digital media, providing comprehensive advertising solutions tailored to a diverse array of clients.
By leveraging cutting-edge technology and market insights, IP Österreich ensures that their advertising solutions are not only innovative but also highly effective in driving engagement and achieving client objectives.
Less Is More
When IP Österreich hosted its annual summer party with the innovative theme Less is More, they created nothing less than an unforgettable event combining minimalist elegance with cutting-edge event technology.
The concept emphasized a minimalist white look, focusing on the essentials to create a memorable and impactful experience. The reduced aestethic was carried throughout the invitation process, even down to the wristband design.
Inside, the venue was decorated with an understated elegance, perfectly capturing the theme of minimalism. Soon the venue bursted into four colourful TV stages that presenting analog TV theme worlds with interactive gaming stations including NFC check-in kiosks, star guests and food stations.
A unique feature of the event was the use of NFC Satin Wristbands provided by us. The Wristbands enhanced the guest experience by allowing seamless access to the event and activities around the venue. Attendees used their Wristbands to participate in interactive experiences and collect points that they later could redeem small prizes for. This integration of technology not only streamlined the event operations but also added to the playfulness of the gamification aspect.
Our Approach
Reduced design, full experience
Innovate the game
We contributed to the event’s branding by providing sleek, custom-designed Satin Wristbands that aligned with the Less is More theme. These Wristbands not only added a touch of elegance but also reinforced the event’s modern and innovative atmosphere. They created a seamless and memorable experience for all attendees thus supporting the organizer’s mission.
Inspire playfulness
With a mission to enhance a fabulous evening of gamification, our Wristbands effortlessly combined style with technology. Designed to act as lucky charms, the event bracelets softly wrapped around their guests’ wrists and added a layer of easiness and fun to the event. When needed, they provided effortless access to event games and assisted in calculating individual guest activity scores.
Evaluate event data
Transitioning from simplified guest registration systems to a comprehensive digital system offers significant advantages for large events. We work with software partners offering complete solutions from online invitation and registration tools to live reporting. These NFC features give organizers invaluable insights into attendance and activity levels with real-time data.
Conclusion
Overall, the Less is More summer party was a delightful blend of elegance and innovation, perfectly capturing IP Österreich’s flair for hosting innovative and memorable events. The playful integration of NFC wristbands brought an extra layer of fun, transforming a sophisticated gathering into an interactive celebration.
Credits
Creative Agency: Fuchs und Freude
Image Credits: Philipp Lipiarski / Good Life Crew