Vienna Tourist Board | Luxury Cercle Vienna
Scope: NFC Wristbands to surprise and reveal a new image video
Message on Wristbands: Vienna Luxury Cercle
Category: Innovation
Location: Belvedere 21, Vienna
Year: 2021
About
Vienna’s mix of historical grandeur, cultural richness, and modern vibrancy makes it irresistible to tourists. The city’s efforts to enhance tourism infrastructure and commitment to sustainability ensure it remains a top destination.
As the capital of Austria, Vienna is renowned for its rich cultural heritage, historic landmarks, and vibrant lifestyle. One of Europe’s most significant cultural hubs, Vienna attracts millions of tourists annually, making it a magnet for visitors worldwide. The city’s well-developed infrastructure also makes it an accessible and convenient destination, with an efficient public transportation system and an International Airport connecting to global destinations.
Bespoke campaigns target affluent travellers by promoting Vienna’s unique blend of imperial charm, culinary delights, and cultural richness. These campaigns aim to attract ultra high net worth individuals by showcasing Vienna’s opulent lifestyle and exclusive experiences.
Luxury Cercle Vienna
The Vienna Luxury Cercle, launched by the Vienna Tourist Board, is an exclusive initiative aimed at attracting high-end travellers to Vienna. This program focuses on highlighting the city’s luxurious offerings, from upscale accommodations and fine dining to exclusive shopping experiences and cultural events.
A special edition event took place at Belvedere 21 where the hospitality community gained interesting insights into the travel trends of the luxury travel market and experienced the exclusive premiere of the image video Vienna – A luxurious journey.
The film gives an insight into the opulent soul of the city and aims to inspire the appetite of luxury guests for Vienna.
Upon arrival to the event guests received a premium golden Wristband, carefully embossed with the lettering of the occasion. The wristband also held the URL to the image video Vienna – A luxurious journey via an NFC chip hidden underneath a silver plaquette.
Watch the video Vienna – A luxurious journey
Learn more about our NFC usecases.
Our Approach
Stay Gold
Charming, digital assistance
Norbert Kettner, CEO of Vienna Tourism presented interesting insights into the travel trends of the luxury travel market. As a highlight of the event, he unveiled the newly created image video Vienna – A luxurious journey. The film gives an insight into the opulent soul of the city and shows the luxurious facets of Vienna.
Surprise effect inside
When guests arrived at the event venue, they received a golden wristband with the event’s mission embossed. Nothing too crazy, guests may have thought. The true surprise unfolded when the premiere of the new image video was announced and revealed through the NFC chip, smartly hidden in the Wristbands.
Shine brightly
Vienna – A luxurious journey delves into the opulent soul of the city, showcasing its luxurious facets. Like no other city in the world, Vienna shines brightly with the high culture of pleasure, art and craftsmanship. The design and material of the wristbands reflect on the city’s rich heritage.
Conclusion
Vienna’s strategic initiatives such as the Vienna Luxury Cercle highlight its exclusive offerings and attract high-end travellers. Employing elegant NFC wristbands to unveil an image video highlights their ability to merge luxury with innovation, reinforcing Vienna’s reputation as a forward-thinking leader.
Image Credits
Rainer Fehringer for Vienna Tourist Board, Stefanie Lischka, Arpad Czapp, Chris Linnett, Martin Katler, Eric Hong via Unsplash